We Stand Out (WSO) — Brand Strategy & Identity for Boutique Hospitality
A senior-led brand strategy and identity studio based in London. We work with independent hospitality founders who want their property to be recognisable, not just designed.
Services
- Brand strategy and positioning
- Visual identity architecture
- Verbal identity and messaging
- Guest experience alignment
Our Point of View
- Most hotels are designed. Very few are remembered.
- Brand arrives before architecture, not after.
- Consistency builds trust faster than novelty.
- Strategy is useless unless it survives execution.
- If it cannot be explained simply, it is not finished.
Productised Packages (Engage)
No proposals. No pitching. Just the work. Fixed-scope, fixed-price brand packages:
- Position — £4,850 + VAT: Strategic definition. Brand audit, competitive analysis, positioning framework, messaging hierarchy.
- Define — £11,800 + VAT: Identity system. Core identity, visual and verbal architecture, brand usage principles.
- Establish — £29,500 + VAT: Full implementation. Strategic framework, complete identity, experience alignment, brand guidelines.
Add-ons: Brand Naming (£5,950), GX — Guest Experience Architecture (£12,800), Website Copy & Messaging (£4,250).
Selected Clients
180 The Strand, ALEC Holdings, Bvlgari Hotels, Four Seasons, Lichthaus, Mandarin Oriental, Mercedes Benz, Nominal London, Soho House, Sotheby's International, SYLVA, TAO Group, Temple Point, THG.
How We Work
Small, senior-led teams. Direct access to decision-makers. Clear phases with defined outcomes. Pricing is transparent. Scope is fixed. You can book and pay online.
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Contact
Email: projects@wso.studio
Website: wso.studio
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